This is the next evolution.
Purity, Verified.
We are a social impact organization building a new circle of trust between consumers, businesses, and the environments they share—through radical transparency and verifiable standards.
Discover Our EcosystemThe Confidence Gap
The Swachh Bharat Abhiyan laid a historic foundation. Now, we face a deeper challenge: a profound lack of confidence in the cleanliness we cannot see. We operate on trust, but we cannot verify.
The Ambiguity of 'Clean'
A tidy kitchen can hide unsafe practices. A pristine package doesn't guarantee a pure supply chain. "Clean" is a subjective term, not a verifiable standard, leaving everyone vulnerable.
The Hidden Variables
We make daily decisions with incomplete data. Is the water pure? Are the cleaning chemicals safe? What's the true origin of ingredients? We are asked to accept opacity as the norm.
The Lack of Tools
Well-meaning individuals and businesses who want to improve lack the knowledge, affordable technology, and unified framework to do so, stifling progress and perpetuating the cycle of uncertainty.
A Unified Solution for Trust
We don't just point out the problem; we build the solution. Our three integrated pillars work in synergy to create a self-reinforcing ecosystem that defines standards, empowers action, and disseminates knowledge.
The Standards Foundation
We establish the **Swachhta Standard™**, a tiered certification framework (Certified™, Shuddh™, Nirmal™) for verifiable purity. Backed by science, our audits cover sourcing, process, transparency, and chemical usage.
SwachhtaOS: Tools for All
We provide the ladder. Our affordable SaaS platform for businesses and a free app for consumers make achieving purity simple. We provide the dashboards and tools to make transparency easy and accessible.
Swachhta Gyan: Knowledge Hub
We are the definitive, unbiased source for information on purity. We publish investigative reports, practical guides, and product reviews to empower every citizen with the knowledge to make safer choices.
Our Non-Profit Commitment
Swachhta.com is a mission, not a business. We are a social impact organization dedicated to sustainable development and universal access.
All Revenue Re-invested into Our Mission
Percent
Every rupee generated is funneled back into our work—funding research, subsidizing tools for small businesses, and expanding educational outreach to build a healthier nation for all.